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What is a brand perception study? Therefore, brand perception surveys are a type of. First and foremost, brand perception illustrates the way consumers feel about an organization and its products or services.
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By using qualitative market research to uncover brand perception data in new markets, brands can enter with confidence, adapting their products or marketing strategies to suit local tastes. Implementing brand perception analysis through qualitative methods enables teams to uncover rich insights about customer attitudes and beliefs toward a brand. These methods focus on understanding.
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A brand perception study is a process to gather data about what customers believe about a product or service rather than what the brand communicates.
