In addition to moz academy courses, here are a few more resources you may find useful: Just log in to your moz.com account (or sign up for free if you don't have one). Moz home moz blog free seo tools moz pro free trial
From seo essentials and local seo to more advanced topics like technical seo, get certified in a variety of focus areas. Search engine optimization (seo) is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Looking to get started with seo right away?
The role that seo has in digital marketing involves optimizing a website to improve its ranking on search engine results pages (serps), which can help increase your reach to potential customers, and support your wider digital marketing efforts. The quick start guide from the beginner's guide to seo provides a checklist to jumpstart your seo strategy. The beginner's guide to seo begin your seo education with the beginner’s guide to seo and unleash the power of seo on your web marketing campaigns. Creating a site that's considered expert, authoritative, and trustworthy should be your guiding light as you practice seo.
The beginner's guide to seo has been read over 10 million times. For true beginners, this chapter gives you a baseline for what seo is, why it matters, and how you should frame your thinking around it going forward.